In the era of Internet, a website to support your business is a significant and even necessary tool to help you boost your sales. General rules of the creation of websites are the same for any type of business. The specifics of it are the things that are unique for every type of entrepreneurship or even a certain company.
For a carpet cleaning company, a website is a perfect tool to hold information about services and contacts. You can even publish some articles with tips on carpet cleaning to make you website more complete. But the content and the appearance of your website won’t be the decisive factor in the success of your Internet strategy. It is not enough to just create a website and put it on the web for thousands of visitors.
There are millions and millions of websites on the Internet today. Now, creating a website is so easy that the number of them increases faster and faster. How will you be able to show your website to the wide audience and, more importantly, your customers?
Search Engine Optimization (SEO) for carpet cleaners is the most important thing you need to look very deep into. Although you probably will never master all ins and outs of SEO, using it to your advantage is your key to success. Modern search engines such as Google, Yahoo, and Bing provide the information necessary to the Internet users based on their search results. The base of any SEO is keywords.
When you type in a search query on Google, you see thousands and millions of results. Every single word and phrase in a search query is a keyword that a search engine is trying to find a match to in the enormous web of sites. Search engines index the content on your website for keywords to be able to show the most relevant results for a search request. So, you will need to include keywords in the text on your website.
Your keywords need to be related to your services. For example, if you somehow rank for some unrelated keyword, like “food”, users won’t even visit your site because it is not the thing they are looking for. Moreover, you should rank for more specific keywords, like “carpet cleaning services” or “carpet cleaning”. Just “cleaning” and “carpet” will probably not work. You need to ensure that the user searching for your keywords looks exactly for your services, making the efficiency of your online campaign even higher.
The popularity of your website is an important factor in SEO as well. Search engines try to show the most relevant search results to make users satisfied, so the best matches will be situated at the top of the search result page. If in the case of a keyword or set of keywords users visit a specific website quite a lot, the search engine will try to show it on the top of the corresponding search query as it thinks it is the best result. Of course, at the initial stage, you won’t have any popularity, but the use of right keywords can get you there quite easily.
Today, we described only general ways of making your website visible to your target audience. It is a much more in-depth process, so you should look for as much information as possible. Learning and trial and error are the most efficient ways of getting on the top of the search page. So be open-minded and don’t forget about research!